StockGuards are shoe trees for sneakers.
$200 dress shoes get shoe trees. $300 sneakers get stuffed with underwear.
/ ded-stok /
A brand new, never worn shoe.
Sneakers are social currency.
Consumers are spending more than ever on shoe purchases, yet, the way that consumers protect and maintain their shoes hasn’t changed. The most prolific sneaker collectors still use cardboard, paper, and even underwear to maintain the shape and integrity of their shoes. Preservation is a part of the culture.